Breaks (or punctuations) can make or break the sentence.
Instructions like: “Slow workers ahead”, “Caution camels close the gate”, “Smoking food or pets are not permitted”, are as confusing as they are hilarious without the punctuation marks. And KitKat is here to remind us of what we tend to forget: Breaks matter.
With its latest campaign, KitKat has managed to capture some snapshots from our daily life, with 8 different instruction messages (5 in English and 3 in Arabic) that were written by design without the punctuation, to show the audience the unexpected side of what will happen when we forget to add breaks.
A fresh and different approach that demonstrates the importance of a KitKat Break.
This new campaign is currently being displayed in the Dubai metro and in Outdoor.
Credits:
Senior Brand Manager : Ghait Hamed
Brand Manager: Bishara Touckly
Chief Creative Officer : Rafael Augusto
Creative director : Mohamed Bareche
Senior Copywriter : Nicolas Richard
Senior Art Director : Paulo Ottaviani
Senior Art Director : Mohamed Youssef El Naggar
Senior Copywriter : Hani Mohsen
Art Director : Tina Balaa
Business Lead : Maya Khammar
Account Manager : Jean Pierre Deaibes
Instructions like: “Slow workers ahead”, “Caution camels close the gate”, “Smoking food or pets are not permitted”, are as confusing as they are hilarious without the punctuation marks. And KitKat is here to remind us of what we tend to forget: Breaks matter.
With its latest campaign, KitKat has managed to capture some snapshots from our daily life, with 8 different instruction messages (5 in English and 3 in Arabic) that were written by design without the punctuation, to show the audience the unexpected side of what will happen when we forget to add breaks.
A fresh and different approach that demonstrates the importance of a KitKat Break.
This new campaign is currently being displayed in the Dubai metro and in Outdoor.
Credits:
Senior Brand Manager : Ghait Hamed
Brand Manager: Bishara Touckly
Chief Creative Officer : Rafael Augusto
Creative director : Mohamed Bareche
Senior Copywriter : Nicolas Richard
Senior Art Director : Paulo Ottaviani
Senior Art Director : Mohamed Youssef El Naggar
Senior Copywriter : Hani Mohsen
Art Director : Tina Balaa
Business Lead : Maya Khammar
Account Manager : Jean Pierre Deaibes