Client Background:
For 80 years, NESCAFÉ has been synonymous with coffee, positioning itself as a catalyst for creating moments of pause and action. With a diverse product range including soluble coffee, capsules, and ready-to-go mixes, NESCAFÉ enjoys widespread recognition.
Challenge:
Despite its strong brand presence, NESCAFÉ faces limitations in adapting its marketing to current social media trends, which favor more casual and spontaneous content styles.
Content Strategy:
Rather than a traditional monthly calendar, we work with NESCAFÉ to create a pool of content for Instagram. This content serves as both awareness and engagement tools, filling gaps between paid digital campaigns. We tailor content to planned moments such as holidays and reactive moments based on trending topics, social listening, and audience interests. Our approach prioritizes engagement to benefit from organic platform algorithms.
Twitter Approach:
To connect with our Saudi audience, we share 10 to 15 tweets monthly, alongside moment marketing efforts. These tweets are crafted based on social listening, Google Trend insights, and performance analysis, aiming to maximize impact.
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